Digital Marketing from the Trenches Live at the Hive
Honeypot Marketing
10 episodes
3 days ago
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
All content for Digital Marketing from the Trenches Live at the Hive is the property of Honeypot Marketing and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
Beyond Brand Mentions with Angeley Mullins from Latana
Digital Marketing from the Trenches Live at the Hive
3 years ago
Beyond Brand Mentions with Angeley Mullins from Latana
It's no easy task connecting your brand to a targeted demographic without the right tools.
That's where the power of target market research and data analytics comes in!
In this episode, we'll talk to Angeley Mullins, CMO & CGO at Latana Brand Tracking.
With more than 18 years of experience in growing companies and markets, Angeley has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established Corporate Leaders expanding their organizations into international markets.
As a Marketing & Commercial Leader, Angeley's expertise spans both E-commerce & SaaS ( launching & growing business) leading Commercial Divisions including Marketing, Sales, Product, Customer Success, Sales, & Operations.
She specializes in growing leaders and departments in addition to achieving commercial growth.
Discovering the demographic for your brand is just the tip of the marketing iceberg.
It's all about building the best relationship between your brand and your audience.
Brand Tracking 101: Going Beyond Mentions with Angeley Mullins from Latana
We'll be taking a look at why branding is so important for a company and the process of building the right brand strategy.
What's on the agenda?
Establishing and implementing a brand.
What is brand tracking?
What is the relationship between a brand and its audience?
How can a brand take action to make better marketing solutions?
How does Latana (and to a greater extent how does Brand Tracking) work?
How does Latana differ from other Brand Tracking solutions?
Establishing and Implementing a brand
Developing and putting into practice a unified branding strategy is frequently done after the fact, or not at all, for many firms.
You need to get the answers to a few important questions before investing any time in branding.
Are consumers familiar with your brand?
How do others view you in the marketplace?
How do clients see your company in comparison to rivals?
What traits do consumers connect your brand with?
Latana, with a mobile optimized survey and machine learning process, can help you know your brand worth and which demographics you should target for the effectiveness of campaigns.
What is Brand Tracking?
Brand tracking is the process of continuously assessing the health of your brand over time.
It gives you a way to discover what your target markets believe about your company and how they react to your brand messaging.
But brand tracking offers more than just information on consumer reaction to your brand.
It also enables you to track competing brands, compare your brand success across markets, find new markets or target audiences, and even identify ones that aren't performing.
Brand performance has historically been difficult to precisely measure.
However, it is possible (and highly recommended) to simply track your brand health and performance using the correct tools and KPIs that are now readily available.
What is the relationship between a brand and its audience?
Digital Marketing from the Trenches Live at the Hive
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
