Digital Marketing from the Trenches Live at the Hive
Honeypot Marketing
10 episodes
3 days ago
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
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Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
B2B Marketing Tips: Content, SEO, Social, and Authenticity
Digital Marketing from the Trenches Live at the Hive
3 years ago
B2B Marketing Tips: Content, SEO, Social, and Authenticity
Is your content not performing as well as you'd hoped? Simply creating content and releasing it doesn't guarantee success for your business.
Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer's journey.In this episode, we are joined by our special guest, Ken Marshall, Chief Growth Officer at RevenueZen.Ken's agency has developed systems that turn your website from an afterthought, into a powerful tool that generates new sales inquiries for your business without you having to lift a finger.
For the last 5 years, Ken and his team have honed their superpowers to create Google friendly content, SEO, nurturing content marketing conversions, and develop effective LinkedIn strategies.
RevenueZen looks at demand and lead generation from a holistic approach that involves tailoring strategies to the specific needs of your business.
Driven by a desire for long-term and sustainable business growth for all clients. It's all about using your platform to create a buyer's journey that engages with potential clients. Through proper analysis and discovery, you too can create direct solutions that will efficiently address client pain points. B2B Marketing Tips That Work In 2022: Content, SEO, Social, and Authenticity.
We'll discuss tips and strategies to help your business improve in the B2B space. What's on the agenda?
Evolution of B2B lead generation.
Creating roadmaps for potential clients.
B2B content strategies.
Process of discovery to identify and create content.
Building an engaging rapport with potential clients.
Whether it's a marketer in-house or an agency, a business should never think that their channel or anyone's channel is the right channel for them at that given time.
As technology developed and became more accessible to consumers and businesses alike, digital marketing changed too.
The B2B generation has evolved with this new idea of dark social and multiple touchpoints ad we are starting to give that the credit that it deserves when people have always made purchasing decisions that way.
The major shift is people are spending more time choosing their own journey with multiple touchpoints.
Creating Roadmaps for Potential Clients
A roadmap is a communication document that outlines your product's direction, intention and problems you are interested in solving.
Here are some best practices when building your roadmap:
Define your audience as this will define the level of details
Use a now, next, later column format to simplify the layout and make your roadmap easy to navigate
If you are managing a larger portfolio or a complex product, you might want to highlight product areas
Be transparent about what your goals are and how you aim to get there, both through the outcomes and value you want to provide them with
B2 Strategies
Planning a successful B2B marketing strategy takes time, but when done right, it will pay off immensely for your business.
Segment your market, then focus on a target segment
Create an Ideal Customer Profile (ICP) for each market segment
Digital Marketing from the Trenches Live at the Hive
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
