
On-page SEO refers to the practice of optimizing individual web pages to rank higher and attract more relevant traffic from search engines. It involves tweaking elements on your website such as the title tags, meta descriptions, headings, and content to make it more relevant and useful to both users and search engines. By improving these elements, you help search engines understand the content of your page and ensure it aligns with what users are searching for, ultimately improving your page's visibility in search results.