What is Buyers Persona?
A buyer persona is a detailed description of a typical customer. It's like a fictional character that represents the key traits of a segment of your target audience. Think of it as a profile that includes details like:
Demographics: Age, gender, income, education, etc.
Interests and behaviors: Hobbies, shopping habits, online activity, etc.
Goals and challenges: What they want to achieve and what obstacles they face.
Creating buyer personas helps businesses understand their customers better and tailor their marketing efforts to meet their needs more effectively.