In digital marketing, different mediums can be categorized as follows:
Organic: This includes methods that don’t require payment, like SEO (search engine optimization) and content marketing. The goal is to attract visitors naturally through search engines, social media, and other platforms.
Inorganic: These are paid methods, such as PPC (pay-per-click) ads, display ads, and sponsored posts. You pay to have your content or ads shown to a targeted audience.
Brand Medium: This involves building and promoting your brand through various channels, including both organic and inorganic methods. It focuses on creating a strong, recognizable brand presence online, often through a mix of content, social media, and advertising efforts.
