Digital marketing is a broad field that uses online platforms and technologies to promote products and services. It includes several key areas: Search Engine Optimization (SEO), which helps websites rank higher in search results; Content Marketing, which focuses on creating valuable content to attract and engage audiences; Social Media Marketing, which uses social platforms to connect with and grow an audience; Email Marketing, which involves sending targeted messages to potential and current customers; Pay-Per-Click (PPC) Advertising, where businesses pay for their ads to appear on search engines and other sites; and Analytics, which involves tracking and analyzing data to measure the success of marketing efforts and make informed decisions.