The era of the third-party cookie is over. So, what's next for marketers? The answer is Zero-Party Data. In this video, we break down what it is, why it's more powerful than first or third-party data, and give you a practical playbook for collecting it ethically.

You'll learn how to use quizzes, interactive tools, preference centers, and even games to have your customers willingly tell you what they want. We'll show you how to turn that data into hyper-personalized experiences that build lasting trust and drive real results.

What's your most creative idea for collecting zero-party data? Share it in the comments below!

#ZeroPartyData #DigitalMarketing #CookielessFuture #MarketingStrategy #DataPrivacy #DigitalMarketingbyRohitShetty