In this episode, we dive deep into Topical Authority—the ultimate differentiator for SEO in an era dominated by AI-generated content. While AI can generate, summarize, and scale content, it still struggles to replace human expertise, trust, and credibility.
We explore:
What topical authority really means
Why it matters for SEO in 2025
How brands can build topical authority through content clustering, original research, and expert insights
Why AI engines like ChatGPT and SGE will continue to rely on authoritative publishers
If you’re looking to future-proof your SEO strategy, this episode is your roadmap.
