A/B Testing in Search Marketing: Boost CTR & Conversions

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Digital Marketing by Rohit Shetty

Rohit Shetty

25 episodes

3 days ago

Welcome to Digital Marketing Decoded, the go-to podcast for marketers, entrepreneurs, and business leaders looking to stay ahead in the fast-paced world of digital marketing.each episode dives deep into the latest trends, tools, and strategies shaping the digital landscape—from SEO, content marketing, and social media to performance ads, AI-driven personalization, and data analytics. Whether you're a beginner or a seasoned pro, we break down complex topics into actionable insights that drive real results. #StayCurious #MarketSmarter

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A/B Testing in Search Marketing: Boost CTR & Conversions

Digital Marketing by Rohit Shetty

6 minutes 10 seconds

4 months ago

A/B Testing in Search Marketing: Boost CTR & Conversions

In this episode of Digital Marketing by Rohit Shetty, we explore A/B testing strategies tailored for search marketing. Learn how to:

Use A/B tests in search ads, landing pages & SEO
Avoid common testing pitfalls like underpowered samples and UX degradation
Discover case studies: Obama campaign +40% sign-ups, Google’s 7,000+ tests, JD.com CTR +46%
Get actionable tips to launch your own experiments