The information age is digital or electronic using a computer and high speed connection. This provides a new form of brick and mortar business. Content is king but you must know the ropes. Keywords are your rites of passage for using a name to expose a niche. Although it is important to own your name, it may not be best for your brand.

Discussion of the first 3 episodes merge into powers of keyword strategy. Putting together verbs and action words to acquaint your reality in finding a niche. We have not approached need to setup a domain name yet, You need to understand keyword structure, personal and business brand naming is a process. Preparation to establish brand name and keyword structure is important.

At this stage of development, we learn to understand the concept of keyword structure. If a personal brand name is already taken, adding keywords can still accomplish your goals.