We delve into the dynamic world of Dr. Kyra Bobinet, an international expert in healthcare innovation and best-selling author of "Well Designed Life." The episode takes a deep dive into Dr. Bobinet's AI digital health app, Fresh Tri, reshaping the behavior change landscape. Join us as we explore cutting-edge neuroscience insights, spotlighting the Habenula's role in behavior control and its impact on health tech. Dr. Bobinet's unconventional startup journey with Walmart offers a fresh perspective for entrepreneurs, steering away from traditional venture capital models. Unravel the roots of her success, deeply tied to her Ojibwe, Lakota, and Czech heritage. Discover the transformative power of personal experiences and compassion in fueling entrepreneurial drive.  Engage in a candid conversation about resilience, determination, and the exciting release of her upcoming book, "Unstoppable Brain."    Key Takeaways: [00:52] Introducing today’s guest and topic. [03:03] The crucial role of the Habenula & How Fresh Tri prevents failure. [05:57] How Fresh Tri helps people overcome obesity and weight loss struggles. [10:38] Dr. Bobinet’s experience overcoming fast food addiction, binging, and failure. [12:50] How childhood trauma impacts social identity, health outcomes, & resilience. [16:57] How Dr. Bobinet’s childhood trauma shaped her mission and vision. [18:08] The moment that sparked her to transition from medical school to public health entrepreneurship. [22:07] Dr. Bobinet’s startup journey with Walmart & How this collaboration enhances her app’s visibility/credibility. [25:32] The Iterative Mindset Method: Fresh Tri’s strategies for behavior change. [28:21] GLP-1 drugs for weight loss: Dr. Bobinet’s candid thoughts on Ozempic. [29:46] What Dr. Bobinet looks for in prospective collaborations + Advice for digital health innovators. [32:05] Top tips for designing apps for better health, life, and mindset. [33:24] About Dr. Bobinet’s books + How to connect with her.   -------------------------------------- Resources Mentioned: Learn more about Fresh Tri “Well Designed Life”  by Dr. Kyra Bobinet “Unstoppable Brain” by Dr. Kyra Bobinet Connect with our Host:Ranjani Rangan Follow Digital Health Disruptors on your favourite platform:SpotifyApple Podcasts     🔸🔸🔸🔸🔸🔸🔸🔸🔸🔸🔸 📣 Attention clinician entrepreneurs and technologists! Are you ready to revolutionize healthcare at the point of care? Discover the CharmHealth platform, a perfect ecosystem where technologists and clinician entrepreneurs connect, ideate, and thrive. Our CharmHealth Innovation Challenge is a recurring competition and a platform for innovators, entrepreneurs and philanthropists in the digital health space to present their ideas, research and innovative health solutions. 🔸🔸🔸🔸🔸🔸🔸🔸🔸🔸🔸   ABOUT CHARMHEALTH 🔸 A cloud-based Electronic Health Records​, Telehealth, Practice Management and Medical Billing solution that helps healthcare organizations ranging from large multi-speciality groups to small independent medical offices function efficiently. 🔸 To that effect, CharmHealth’s pricing is simple, unique and helps practices budget and manage the cost of software acquisition. 🔸 Charm's award-winning API platform integrates with a range of third party healthcare solutions, offering additional functionality to our users. CharmHealth website