Digital Health Diagnosed: Your Dose of Tech Wellbeing Episode 9 - The Behavioural Science of Marketing with Millena Co-Founder Henry Arkell.
This episode examines what behavioural science is and how it shapes digital marketing and consumer choices and behaviours today. Henry Arkell and host Dr. Rachael Kent explore how the agendas of the tech giants have used behavioural science as a driving force behind some seismic societal and real-world changes we've seen over the past 15 years. We chat through elections, Brexit, the Trump administration, big brands funding 'terror', and some data breach horror stories.
This episode explains how the tech giants monetize our personal data and how this is used for digital marketing and recommendation algorithms. We chat through privacy invasions, data mining, tech addiction, and surveillance scares as we understand how (and more importantly why) digital platforms continue to circumnavigate data protection and stay one step ahead of the institutions that fail to regulate them!
Henry Arkell is the Co-founder of MILLENA - a boutique marketing and media consultancy based in London. For the past 16 years, he’s worked directly with 150+ of the world’s leading brands, investing $ 100M of their advertising spend via the major digital platforms.
'Digital Health Diagnosed: Your Dose of Tech Wellbeing' is the first evidence-based podcast to diagnose how technology impacts your health! Produced by Playtime Productions Design FrogPop Studios