Tim Ash (best selling author, marketing expert and web design pioneer) talks with Nima Yassini about the evolution of human behaviour and its application to digital marketing.

Tim is an expert in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing and has been recognised by Forbes as a Top-10 online marketing expert and by Entrepreneur Magazine as an online marketing influencer to watch. 

In the mid-1990s Tim became one of the early pioneers in the discipline of website conversion rate optimization (CRO) and co-founded Site Tuners who have created $1.2 Billion USD in documented value for 1500 clients in 56 countries. Most recently he's moved towards his passion of educating others, writing and speaking on the global stage about this topic.

This podcast is hosted by Nima Yassini, founder of the New Republique, a consultancy that specialises in user experience design, CRM and personalisation.  Email any questions to hello@newrepublique.com.

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