In this episode, I am joined by Olivier Mangez, Digital Data Content Manager for Carrefour Belgium, Bertrand Carnier, eCommerce Manager for Spadel and Danny van der Heijden NIQ Brandbank’s Head of Suppliers for the Benelux region, to discuss the challenges facing brands and retailers in the modern day multichannel minefield. We discuss the key challenges faced by both the shoppers and the retail industry how best to streamline your Omnichannel content to power the product lifecycle, how you can embrace the necessity for change, and what actions can be taken. We talk through the growth of e-commerce and Omnichannel shopping and the evolution of product information over the past two decades. what is driving the need from a brand and retailer perspective to move into new enhanced digital capabilities, and how Carrefour and Spadel are successfully driving their business forward fully embracing Multichannel and Omnichannel commerce? We open up the key challenges faced by both the shoppers and the retail industry, how best to streamline your Omnichannel content to power the product lifecycle, how to embrace the necessity for change, and what actions can be taken to do this. For more information on the rich media content and product performance solutions discussed in this episode please click on this link https://nielseniq.com/global/en/landing-page/brandbank