In this episode of Digital Exposed we investigate what the 2022 shopper looks like as we enter the third year of the pandemic.  Cautious confidence is slowly returning, but uncertainty is still influencing mindsets and purchasing decisions. meaning brands and retailers are now facing vastly different shoppers with changing needs and new ways they want to shop.  We look at the journey from uncertainty to opportunity for shoppers, brands, and retailers - sharing insights from NielsenIQ’s recent research into how COVID 19 has impacted the shoppers’ outlook and what the priorities, expectations, and purchasing prospects look like now.  We talk through potential trajectory scenarios that we are predicting could evolve for brands and retailers over the next three years and share important industry thoughts and advice on how best to respond, unlock new opportunities and accelerate product discovery and business growth.  For more information on the rich media content and product performance solutions discussed in this episode - Ecommerce Insights, Connect +, The Self-Service Portal, and Content Health please visit https://nielseniq.com/global/en/landing-page/brandbank/ Watch the "From Uncertainty to Opportunity" webinar here. Featuring key industry speakers from NielsenIQ , NielsenIQ Brandbank and Label Insight.