Welcome to our podcast - Digital Exposed, the podcast that debates important global topics in today’s fast-growing global omnichannel FMCG + CPG sector.
In this podcast, we investigate and debate important topics talking to leading industry experts, global insight leaders, brands and retailers for their thoughts and advice - diving into key trends and topics and bringing you exclusive FMCG news and stories from around the world. We look at the global challenges faced in our industry and- how best to navigate business successfully in the ever-changing world of FMCG digital commerce.
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to our podcast - Digital Exposed, the podcast that debates important global topics in today’s fast-growing global omnichannel FMCG + CPG sector.
In this podcast, we investigate and debate important topics talking to leading industry experts, global insight leaders, brands and retailers for their thoughts and advice - diving into key trends and topics and bringing you exclusive FMCG news and stories from around the world. We look at the global challenges faced in our industry and- how best to navigate business successfully in the ever-changing world of FMCG digital commerce.
In this episode, we investigate why today's eCommerce shoppers often face a disappointing mismatch between the enhanced product information they want and need, versus the reality of what they get.
We ask Is there enough opportunity for shoppers to shop? Are brands and retailers really on the right path to digital success?
The impact of Covid 19 has brought about a recalibration for today’s online shoppers – the things that are important to them now have changed significantly, escalated by the pandemic. As a result, some very deliberate purchasing decisions are now being made online. and millions of shoppers are now searching for more enhanced information on products to meet their specific needs.
Digital Exposed investigates the trends which are driving post-pandemic shopper behavior, and what brands and retailers must do now to address these changes, and how to unlock shopper engagement, the online customer experience and drive conversion. For more information on the rich media content solutions discussed in this episode (Connect +, The Self Service Portal and Content Health) please visit https://nielseniq.com/global/en/landing-page/brandbank/
Digital Exposed, NIQ Brandbank
Welcome to our podcast - Digital Exposed, the podcast that debates important global topics in today’s fast-growing global omnichannel FMCG + CPG sector.
In this podcast, we investigate and debate important topics talking to leading industry experts, global insight leaders, brands and retailers for their thoughts and advice - diving into key trends and topics and bringing you exclusive FMCG news and stories from around the world. We look at the global challenges faced in our industry and- how best to navigate business successfully in the ever-changing world of FMCG digital commerce.
