Digital Media & Tech in Dubai is back with Episode 8, featuring Rami Zeidan, Head of Marketing for Anghami, the hottest music startup in the MENA region!
Launched in March of 2016, Dubai’s top tech podcast focuses on bringing listeners informative conversations with local experts exploring the latest trends in the digital media and tech scene in the burgeoning international capital that is Dubai. Hosted by Spencer Striker, PhD, Digital Media professor at the American University in Dubai--episodes are recorded on location at AUD in the heart of Dubai’s Media City.
In our exclusive conversation with all-star AUD alumn, Rami Zeidan, we trace the story of his career, beginning with OMD UAE, where he cut his teeth in digital marketing, rising over the course of a decade to become Business Unit Director. While working at OMD full time, Rami did his MBA at AUD in Marketing, graduating class of 2009. Combining his background in computer science, and professional expertise in marketing, with his lifelong passion for music: Rami took over as Head of Marketing for Anghami in 2015, launching the music startup’s flagship office in Dubai.
We discuss the state of the digital music scene in Dubai, and the greater MENA region, and how Anghami, the region’s fastest-growing music streaming platform, strives to define the vanguard of digital music business innovation. Topics include how to overcome widespread piracy; the redefinition of success metrics in the digital music age; data-focused approaches to marketing the music streaming platform; competing with heavy hitters like Apple Music and Spotify; and Rami’s unique approach to identifying and growing talent. We hope you enjoy our exclusive talk with digital Dubai rock star, Rami Zieden, head of marketing for Anghami, the number 1 music platform in MENA, with a catalog comprising more than 17 million songs currently streaming to its more than 26 million users - a fanbase that continues to grow.
Hosted by:
Spencer Striker, PhD, Digital Media professor at the American University in Dubai
https://www.linkedin.com/in/spencerstriker
Special Guest:
Rami Zeidan, Head of Marketing, Anghami
https://www.linkedin.com/in/ramizeidan
Special thanks to Reina Dib and Joy Semaan of the AUD Marcom Team
https://www.instagram.com/audubai
Huge shout out to stellar AUD student podcast producers, Rana Daoud & Rami Hawa
https://www.linkedin.com/in/ranadaoud
Audio engineering by AUD Digital Media’s own Anil Mathew James
Featuring original Video Game Remixes by the legendary Chris Bates
Video mentioned: Evolution of Arabic Music
https://www.youtube.com/watch?v=cPvyl6MYxlghttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstriker
All content for Digital Dubai Podcast is the property of Spencer Striker, PhD and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Digital Media & Tech in Dubai is back with Episode 8, featuring Rami Zeidan, Head of Marketing for Anghami, the hottest music startup in the MENA region!
Launched in March of 2016, Dubai’s top tech podcast focuses on bringing listeners informative conversations with local experts exploring the latest trends in the digital media and tech scene in the burgeoning international capital that is Dubai. Hosted by Spencer Striker, PhD, Digital Media professor at the American University in Dubai--episodes are recorded on location at AUD in the heart of Dubai’s Media City.
In our exclusive conversation with all-star AUD alumn, Rami Zeidan, we trace the story of his career, beginning with OMD UAE, where he cut his teeth in digital marketing, rising over the course of a decade to become Business Unit Director. While working at OMD full time, Rami did his MBA at AUD in Marketing, graduating class of 2009. Combining his background in computer science, and professional expertise in marketing, with his lifelong passion for music: Rami took over as Head of Marketing for Anghami in 2015, launching the music startup’s flagship office in Dubai.
We discuss the state of the digital music scene in Dubai, and the greater MENA region, and how Anghami, the region’s fastest-growing music streaming platform, strives to define the vanguard of digital music business innovation. Topics include how to overcome widespread piracy; the redefinition of success metrics in the digital music age; data-focused approaches to marketing the music streaming platform; competing with heavy hitters like Apple Music and Spotify; and Rami’s unique approach to identifying and growing talent. We hope you enjoy our exclusive talk with digital Dubai rock star, Rami Zieden, head of marketing for Anghami, the number 1 music platform in MENA, with a catalog comprising more than 17 million songs currently streaming to its more than 26 million users - a fanbase that continues to grow.
Hosted by:
Spencer Striker, PhD, Digital Media professor at the American University in Dubai
https://www.linkedin.com/in/spencerstriker
Special Guest:
Rami Zeidan, Head of Marketing, Anghami
https://www.linkedin.com/in/ramizeidan
Special thanks to Reina Dib and Joy Semaan of the AUD Marcom Team
https://www.instagram.com/audubai
Huge shout out to stellar AUD student podcast producers, Rana Daoud & Rami Hawa
https://www.linkedin.com/in/ranadaoud
Audio engineering by AUD Digital Media’s own Anil Mathew James
Featuring original Video Game Remixes by the legendary Chris Bates
Video mentioned: Evolution of Arabic Music
https://www.youtube.com/watch?v=cPvyl6MYxlghttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstriker
Digital Media & Tech in Dubai is back with Ep 4!! Our brand new podcast focuses on bringing listeners topical segments and informative conversations with local experts exploring the latest news and developments in the digital media and tech scene in the burgeoning international capital that is Dubai. Hosted by Spencer Striker, PhD, Digital Media professor at the American University in Dubai--episodes are recorded on location at AUD in the heart of Dubai’s Media City.
Special guest for Ep 4, “Live Streaming Mobile Dubai,” is Cheryl King, General Manager for markettiers 4DC http://www.markettiers4dc.com/dubai , a company that defines the vanguard of live broadcast for mobile in Dubai and the MENA region. Cheryl spearheaded the Dubai office of markettiers and soon after her arrival oversaw the first ever live interactive Web TV stream in the Middle East region: http://www.markettiers4dc.com/work/case_study/mcg-associates-the-great-talent-debate
Topics discussed in episode 4 include:
The logistics of live streaming content to mobile in Dubai - both the opportunities and potential pitfalls. We delve into the hottest trends in Dubai live streaming, including the recent live broadcast of the Expo 2020 logo unveiling http://gulfmarketingreview.com/events-awards/live-streaming-of-expo2020-logo-creates-a-global-moment We discuss markettiers’ work with NATS, their thought leadership piece on the World in 2050, and their digital promo strategy around that launch http://www.markettiers4dc.com/work/case_study/nats-dubai-office-announcement?dubai
Cheryl breaks down her list of best resources to stay up-to-date on the latest in Dubai, including The National, Arabian Business, Gulf Business, and 7Days. We explore the cutting-edge of live sports broadcasting in Dubai, including the Masters Champions League (MCL) - a unique, new T20 cricket tournament for retired players created by GM Sports.
http://www.markettiers4dc.com/work/case_study/gm-sports-launch-of-masters-champions-league-dubai?dubai Finally, Cheryl shares her insights on the future of live streaming for mobile in Dubai!
Hosted by:
Spencer Striker, PhD, Digital Media professor at the American University in Dubai
https://twitter.com/spencerstriker
Special Guest:
Cheryl King, General Manager for markettiers 4DC
https://www.linkedin.com/in/cheryl-king-335a9217
Special Thanks to Reina Dib and Joy Semaan of the AUD Marcom Team
https://www.instagram.com/audubai
Huge shout out to stellar AUD student and podcast producer, Rana Daoud
https://www.linkedin.com/in/ranadaoud
Audio engineering by AUD Digital Media’s own Anil Mathew James
Featuring original Video Game Remixes by the legendary Chris Bateshttp://www.markettiers4dc.com/dubaihttp://www.markettiers4dc.com/work/case_study/mcg-associates-the-great-talent-debatehttp://gulfmarketingreview.com/events-awards/live-streaming-of-expo2020-logo-creates-a-global-momenthttp://www.markettiers4dc.com/work/case_study/nats-dubai-office-announcement?dubaihttp://www.markettiers4dc.com/work/case_study/gm-sports-launch-of-masters-champions-league-dubai?dubai
Digital Dubai Podcast
Digital Media & Tech in Dubai is back with Episode 8, featuring Rami Zeidan, Head of Marketing for Anghami, the hottest music startup in the MENA region!
Launched in March of 2016, Dubai’s top tech podcast focuses on bringing listeners informative conversations with local experts exploring the latest trends in the digital media and tech scene in the burgeoning international capital that is Dubai. Hosted by Spencer Striker, PhD, Digital Media professor at the American University in Dubai--episodes are recorded on location at AUD in the heart of Dubai’s Media City.
In our exclusive conversation with all-star AUD alumn, Rami Zeidan, we trace the story of his career, beginning with OMD UAE, where he cut his teeth in digital marketing, rising over the course of a decade to become Business Unit Director. While working at OMD full time, Rami did his MBA at AUD in Marketing, graduating class of 2009. Combining his background in computer science, and professional expertise in marketing, with his lifelong passion for music: Rami took over as Head of Marketing for Anghami in 2015, launching the music startup’s flagship office in Dubai.
We discuss the state of the digital music scene in Dubai, and the greater MENA region, and how Anghami, the region’s fastest-growing music streaming platform, strives to define the vanguard of digital music business innovation. Topics include how to overcome widespread piracy; the redefinition of success metrics in the digital music age; data-focused approaches to marketing the music streaming platform; competing with heavy hitters like Apple Music and Spotify; and Rami’s unique approach to identifying and growing talent. We hope you enjoy our exclusive talk with digital Dubai rock star, Rami Zieden, head of marketing for Anghami, the number 1 music platform in MENA, with a catalog comprising more than 17 million songs currently streaming to its more than 26 million users - a fanbase that continues to grow.
Hosted by:
Spencer Striker, PhD, Digital Media professor at the American University in Dubai
https://www.linkedin.com/in/spencerstriker
Special Guest:
Rami Zeidan, Head of Marketing, Anghami
https://www.linkedin.com/in/ramizeidan
Special thanks to Reina Dib and Joy Semaan of the AUD Marcom Team
https://www.instagram.com/audubai
Huge shout out to stellar AUD student podcast producers, Rana Daoud & Rami Hawa
https://www.linkedin.com/in/ranadaoud
Audio engineering by AUD Digital Media’s own Anil Mathew James
Featuring original Video Game Remixes by the legendary Chris Bates
Video mentioned: Evolution of Arabic Music
https://www.youtube.com/watch?v=cPvyl6MYxlghttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstriker
