Digital Media & Tech in Dubai is back with Episode 8, featuring Rami Zeidan, Head of Marketing for Anghami, the hottest music startup in the MENA region!
Launched in March of 2016, Dubai’s top tech podcast focuses on bringing listeners informative conversations with local experts exploring the latest trends in the digital media and tech scene in the burgeoning international capital that is Dubai. Hosted by Spencer Striker, PhD, Digital Media professor at the American University in Dubai--episodes are recorded on location at AUD in the heart of Dubai’s Media City.
In our exclusive conversation with all-star AUD alumn, Rami Zeidan, we trace the story of his career, beginning with OMD UAE, where he cut his teeth in digital marketing, rising over the course of a decade to become Business Unit Director. While working at OMD full time, Rami did his MBA at AUD in Marketing, graduating class of 2009. Combining his background in computer science, and professional expertise in marketing, with his lifelong passion for music: Rami took over as Head of Marketing for Anghami in 2015, launching the music startup’s flagship office in Dubai.
We discuss the state of the digital music scene in Dubai, and the greater MENA region, and how Anghami, the region’s fastest-growing music streaming platform, strives to define the vanguard of digital music business innovation. Topics include how to overcome widespread piracy; the redefinition of success metrics in the digital music age; data-focused approaches to marketing the music streaming platform; competing with heavy hitters like Apple Music and Spotify; and Rami’s unique approach to identifying and growing talent. We hope you enjoy our exclusive talk with digital Dubai rock star, Rami Zieden, head of marketing for Anghami, the number 1 music platform in MENA, with a catalog comprising more than 17 million songs currently streaming to its more than 26 million users - a fanbase that continues to grow.
Hosted by:
Spencer Striker, PhD, Digital Media professor at the American University in Dubai
https://www.linkedin.com/in/spencerstriker
Special Guest:
Rami Zeidan, Head of Marketing, Anghami
https://www.linkedin.com/in/ramizeidan
Special thanks to Reina Dib and Joy Semaan of the AUD Marcom Team
https://www.instagram.com/audubai
Huge shout out to stellar AUD student podcast producers, Rana Daoud & Rami Hawa
https://www.linkedin.com/in/ranadaoud
Audio engineering by AUD Digital Media’s own Anil Mathew James
Featuring original Video Game Remixes by the legendary Chris Bates
Video mentioned: Evolution of Arabic Music
https://www.youtube.com/watch?v=cPvyl6MYxlghttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstriker
All content for Digital Dubai Podcast is the property of Spencer Striker, PhD and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Digital Media & Tech in Dubai is back with Episode 8, featuring Rami Zeidan, Head of Marketing for Anghami, the hottest music startup in the MENA region!
Launched in March of 2016, Dubai’s top tech podcast focuses on bringing listeners informative conversations with local experts exploring the latest trends in the digital media and tech scene in the burgeoning international capital that is Dubai. Hosted by Spencer Striker, PhD, Digital Media professor at the American University in Dubai--episodes are recorded on location at AUD in the heart of Dubai’s Media City.
In our exclusive conversation with all-star AUD alumn, Rami Zeidan, we trace the story of his career, beginning with OMD UAE, where he cut his teeth in digital marketing, rising over the course of a decade to become Business Unit Director. While working at OMD full time, Rami did his MBA at AUD in Marketing, graduating class of 2009. Combining his background in computer science, and professional expertise in marketing, with his lifelong passion for music: Rami took over as Head of Marketing for Anghami in 2015, launching the music startup’s flagship office in Dubai.
We discuss the state of the digital music scene in Dubai, and the greater MENA region, and how Anghami, the region’s fastest-growing music streaming platform, strives to define the vanguard of digital music business innovation. Topics include how to overcome widespread piracy; the redefinition of success metrics in the digital music age; data-focused approaches to marketing the music streaming platform; competing with heavy hitters like Apple Music and Spotify; and Rami’s unique approach to identifying and growing talent. We hope you enjoy our exclusive talk with digital Dubai rock star, Rami Zieden, head of marketing for Anghami, the number 1 music platform in MENA, with a catalog comprising more than 17 million songs currently streaming to its more than 26 million users - a fanbase that continues to grow.
Hosted by:
Spencer Striker, PhD, Digital Media professor at the American University in Dubai
https://www.linkedin.com/in/spencerstriker
Special Guest:
Rami Zeidan, Head of Marketing, Anghami
https://www.linkedin.com/in/ramizeidan
Special thanks to Reina Dib and Joy Semaan of the AUD Marcom Team
https://www.instagram.com/audubai
Huge shout out to stellar AUD student podcast producers, Rana Daoud & Rami Hawa
https://www.linkedin.com/in/ranadaoud
Audio engineering by AUD Digital Media’s own Anil Mathew James
Featuring original Video Game Remixes by the legendary Chris Bates
Video mentioned: Evolution of Arabic Music
https://www.youtube.com/watch?v=cPvyl6MYxlghttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstriker
Welcome back to Digital Media & Tech in Dubai, (DMT/d), for the second episode of our brand new podcast focused on bringing listeners topical segments and informative conversations with local experts exploring the latest news and developments in the digital media and tech scene in the burgeoning international capital that is Dubai, as well as the greater ME area. Hosted by Spencer Striker, PhD, Digital Media professor at the American University in Dubai--the episodes are recorded on location at AUD in the heart of Dubai’s Media City.
Special guest for episode 2, “PAZ Knows Digital Dubai,” is Joe Akkawi, Chief Digital Officer at PAZ Marketing, an influential PR firm based here in the city that he co-founded with his father and sister back in 2007: http://pazmarketing.com/ As a graduate of the American University in Dubai, Joe went from earning an IT degree in 2004, to working in web development in the early 2000s, to running digital/social for PAZ, where he manages top clients, from hot startups like Fetchr to megabrands like Harley Davidson.
Topics discussed in episode 2 include:
The growth of PAZ Marketing in Dubai during the city’s dynamic decade. Joe’s opinions on who are the key social media influencers in the region right now, including:
Max of Arabia https://www.instagram.com/maxofarabia/
Bin Baz https://www.instagram.com/bin_baz/
Huda Beauty https://www.instagram.com/hudabeauty/
How the expansion of PAZ Marketing has mirrored the rise of the Dubai startup scene these past ten years, whereby key startups have hired PAZ to scale them toward rapid impact, including Cobone.com (acquired by Tiger Global), Sukar (acquired by Souq), and CashU (acquired by Maktoob). Current PAZ clients range from successful Dubai-based startup, Fetchr http://fetchr.us/about/ , to one of America’s most icon brands, Harley-Davidson, http://www.harley-davidson-dubai.com/ , for which Joe has the awesome challenge of strategically rebranding for the GCC, Levant, and NA regions.
Finally, Joe provides some expert insights on how to approach a Snapchat marketing play in the region, as well as some of forecasts for the future of digital Dubai.
Hosted by:
Spencer Striker, PhD, Digital Media professor at the American University in Dubai
https://twitter.com/spencerstriker
Special Guest:
Joe Akkawi, Chief Digital Officer, PAZ Marketing
https://twitter.com/JoeAkkawi
Special Thanks to Reina Dib and Joy Semaan of the AUD Marcom Team
https://www.instagram.com/audubai
And huge shout out to stellar AUD student and podcast producer, Rana Daoud
https://www.linkedin.com/in/ranadaoud
Featuring Video Game Remixes by the legendary Chris Bateshttp://pazmarketing.com/http://fetchr.us/about/http://www.harley-davidson-dubai.com/
Digital Dubai Podcast
Digital Media & Tech in Dubai is back with Episode 8, featuring Rami Zeidan, Head of Marketing for Anghami, the hottest music startup in the MENA region!
Launched in March of 2016, Dubai’s top tech podcast focuses on bringing listeners informative conversations with local experts exploring the latest trends in the digital media and tech scene in the burgeoning international capital that is Dubai. Hosted by Spencer Striker, PhD, Digital Media professor at the American University in Dubai--episodes are recorded on location at AUD in the heart of Dubai’s Media City.
In our exclusive conversation with all-star AUD alumn, Rami Zeidan, we trace the story of his career, beginning with OMD UAE, where he cut his teeth in digital marketing, rising over the course of a decade to become Business Unit Director. While working at OMD full time, Rami did his MBA at AUD in Marketing, graduating class of 2009. Combining his background in computer science, and professional expertise in marketing, with his lifelong passion for music: Rami took over as Head of Marketing for Anghami in 2015, launching the music startup’s flagship office in Dubai.
We discuss the state of the digital music scene in Dubai, and the greater MENA region, and how Anghami, the region’s fastest-growing music streaming platform, strives to define the vanguard of digital music business innovation. Topics include how to overcome widespread piracy; the redefinition of success metrics in the digital music age; data-focused approaches to marketing the music streaming platform; competing with heavy hitters like Apple Music and Spotify; and Rami’s unique approach to identifying and growing talent. We hope you enjoy our exclusive talk with digital Dubai rock star, Rami Zieden, head of marketing for Anghami, the number 1 music platform in MENA, with a catalog comprising more than 17 million songs currently streaming to its more than 26 million users - a fanbase that continues to grow.
Hosted by:
Spencer Striker, PhD, Digital Media professor at the American University in Dubai
https://www.linkedin.com/in/spencerstriker
Special Guest:
Rami Zeidan, Head of Marketing, Anghami
https://www.linkedin.com/in/ramizeidan
Special thanks to Reina Dib and Joy Semaan of the AUD Marcom Team
https://www.instagram.com/audubai
Huge shout out to stellar AUD student podcast producers, Rana Daoud & Rami Hawa
https://www.linkedin.com/in/ranadaoud
Audio engineering by AUD Digital Media’s own Anil Mathew James
Featuring original Video Game Remixes by the legendary Chris Bates
Video mentioned: Evolution of Arabic Music
https://www.youtube.com/watch?v=cPvyl6MYxlghttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstrikerhttps://www.linkedin.com/in/spencerstriker
