Video Marketing for Lawyers: The Key to Client Attraction
Hi everyone, and welcome to the very first episode of my podcast! I'm Linda Donnelly, and I've been helping businesses grow with strategic marketing for over a decade. A lot of my clients are lawyers, and lately, there's one topic we keep coming back to... video. Now, I get it, some of you might be rolling your eyes thinking, "Video? Isn't that just for the TikToks and YouTubes?" But trust me, video marketing is a game-changer for law firms. That's why today, I want to bust some myths and hopefully turn you into video believers by the end of this episode.
Video Isn't Just a Trend, It's the Future
Okay, let's get some numbers out of the way. Did you know that the average screen time of a person in the US is SEVEN hours a day? The average user on TikTok spends 90 minutes a day watching videos. The average YouTube user watches more than an hour a day. More than 80% of all worldwide internet traffic is constituted by video content. Short-form videos under 2 minutes have the best engagement rate. That's not just teenagers; it's busy professionals, the same people who might need your legal services.
The bottom line is this: businesses of all kinds see way better results when they include video in their marketing. It's more engaging, more memorable... frankly, people just like it better than reading a wall of text.
Why Lawyers NEED Video
Here's the thing, choosing a lawyer isn't like buying a pair of shoes online. It's personal. Video lets potential clients see you, hear you explain things, get a sense of your personality. Would you hire a lawyer without ever seeing their face? Probably not, and your clients wouldn't either.
Search Power: We all know Google matters, and guess what? Videos help your website get found. It's that simple and at Business Solutions we are experts at getting your videos on Page One of Google and YouTube - the TWO largest Search Engines in the US.
Now, maybe you're thinking, "My competitors aren't doing fancy videos, so why bother?" That's your ADVANTAGE. Do it right, and you'll stand out in a big way.
No Hollywood Studio Required
"But I'm terrible on camera!" I hear this ALL the time. Guess what? Most people are. With video, it's about being authentic, not an Oscar-winning performance.
Simple is Effective: You could film a quick FAQ video answering a common client question, or do a 2-minute explainer about a confusing bit of law in your practice area. Phone cameras are awesome now, and basic editing is easier than you think.
Don't have time? That's where we come in. We craft all the content, we do all of the editing and we post the videos in such a way to get Page One Google Rankings and amazing traffic to your website. Getting help doesn't have to break the bank either.
Success Stories
Day in and day out we get Page One, Position One Google and Youtube results for our clients driving traffic to their websites and establishing them as authorities in their practice areas.
Let's Make You a Video Convert
Must-Haves: Every law firm needs videos on page one of google, client testimonials, and informative videos to post on their social channels (including TikTok) that would establish them as an authority
If you're truly DIY-averse, WE ARE video pros who "gets" lawyers and won't try to turn you into an influencer overnight.
Video is about building trust, visibility, and getting those qualified leads coming your way.
Need help getting started? Download my free guide The Impact of Video Marketing on Small Business on my website https://businesssolutionsmarketinggroup.com/wp-content/uploads/2023/05/Captivate-Your-Audience-The-Impact-of-Video-Marketing-on-Small-Business-1-1.pdf
Next time on the podcast... “The importance of your online reputation”.
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Video Marketing for Lawyers: The Key to Client Attraction
Hi everyone, and welcome to the very first episode of my podcast! I'm Linda Donnelly, and I've been helping businesses grow with strategic marketing for over a decade. A lot of my clients are lawyers, and lately, there's one topic we keep coming back to... video. Now, I get it, some of you might be rolling your eyes thinking, "Video? Isn't that just for the TikToks and YouTubes?" But trust me, video marketing is a game-changer for law firms. That's why today, I want to bust some myths and hopefully turn you into video believers by the end of this episode.
Video Isn't Just a Trend, It's the Future
Okay, let's get some numbers out of the way. Did you know that the average screen time of a person in the US is SEVEN hours a day? The average user on TikTok spends 90 minutes a day watching videos. The average YouTube user watches more than an hour a day. More than 80% of all worldwide internet traffic is constituted by video content. Short-form videos under 2 minutes have the best engagement rate. That's not just teenagers; it's busy professionals, the same people who might need your legal services.
The bottom line is this: businesses of all kinds see way better results when they include video in their marketing. It's more engaging, more memorable... frankly, people just like it better than reading a wall of text.
Why Lawyers NEED Video
Here's the thing, choosing a lawyer isn't like buying a pair of shoes online. It's personal. Video lets potential clients see you, hear you explain things, get a sense of your personality. Would you hire a lawyer without ever seeing their face? Probably not, and your clients wouldn't either.
Search Power: We all know Google matters, and guess what? Videos help your website get found. It's that simple and at Business Solutions we are experts at getting your videos on Page One of Google and YouTube - the TWO largest Search Engines in the US.
Now, maybe you're thinking, "My competitors aren't doing fancy videos, so why bother?" That's your ADVANTAGE. Do it right, and you'll stand out in a big way.
No Hollywood Studio Required
"But I'm terrible on camera!" I hear this ALL the time. Guess what? Most people are. With video, it's about being authentic, not an Oscar-winning performance.
Simple is Effective: You could film a quick FAQ video answering a common client question, or do a 2-minute explainer about a confusing bit of law in your practice area. Phone cameras are awesome now, and basic editing is easier than you think.
Don't have time? That's where we come in. We craft all the content, we do all of the editing and we post the videos in such a way to get Page One Google Rankings and amazing traffic to your website. Getting help doesn't have to break the bank either.
Success Stories
Day in and day out we get Page One, Position One Google and Youtube results for our clients driving traffic to their websites and establishing them as authorities in their practice areas.
Let's Make You a Video Convert
Must-Haves: Every law firm needs videos on page one of google, client testimonials, and informative videos to post on their social channels (including TikTok) that would establish them as an authority
If you're truly DIY-averse, WE ARE video pros who "gets" lawyers and won't try to turn you into an influencer overnight.
Video is about building trust, visibility, and getting those qualified leads coming your way.
Need help getting started? Download my free guide The Impact of Video Marketing on Small Business on my website https://businesssolutionsmarketinggroup.com/wp-content/uploads/2023/05/Captivate-Your-Audience-The-Impact-of-Video-Marketing-on-Small-Business-1-1.pdf
Next time on the podcast... “The importance of your online reputation”.
Episode 169 | How can you beat competitors on Google Maps? ️
Digital Dominance by Linda Donnelly
2 minutes
1 month ago
Episode 169 | How can you beat competitors on Google Maps? ️
How can you beat competitors on Google Maps? ️
Here's a tough pill to swallow for small business owners: If you're not in the Google Map Pack, your local customers can't find you. Period.
Think about it: when you search for a "plumber near me" or "best coffee shop," what do you see first? It's that map, right? With just 3-4 businesses listed directly below it. That's the coveted Google Map Pack, and it's the most valuable digital real estate for any local business.
The truth? People DON'T scroll. A study by Backlinko shows the top 3 organic results get over 54% of all clicks! If you're not at the very top, you're practically invisible. For local businesses, this means missed calls, lost foot traffic, and competitors stealing your customers.
Many businesses set up their Google Business Profile once and forget it. HUGE mistake! Google sees this as inactivity. Your GBP needs consistent, expert management to signal to Google that you're relevant, active, and the best choice.
This isn't just about keywords; it's about prominence, reviews, fresh content, and active engagement. It's about showing Google you're a thriving, trustworthy business.
Feeling overwhelmed? That's exactly why we created the Google Business Optimization Pro program!
At Business Solutions Marketing Group, we take the stress out of getting found. We offer a "done-for-you" service that includes:
Weekly, strategic Google Posts ✅
Proactive Q&A management
Consistent photo/video uploads
Expert review responses ⭐
Full profile optimization
Stop letting your competitors steal your customers just because they're easier to find. Get your business to the top of Google and into the Map Pack.
Ready to dominate local search? Learn how our program can make your business visible! [Link to your Google Business Optimization Pro page: https://businesssolutionsmarketinggroup.com/google-business-optimization-pro/]
#GoogleMapPack #LocalSEO #SmallBusiness #GoogleBusinessProfile #GetFoundOnline #SEOTips #BusinessSolutionsMarketingGroup #MarketingStrategy #LocalBusiness #SmallBiz
Digital Dominance by Linda Donnelly
Video Marketing for Lawyers: The Key to Client Attraction
Hi everyone, and welcome to the very first episode of my podcast! I'm Linda Donnelly, and I've been helping businesses grow with strategic marketing for over a decade. A lot of my clients are lawyers, and lately, there's one topic we keep coming back to... video. Now, I get it, some of you might be rolling your eyes thinking, "Video? Isn't that just for the TikToks and YouTubes?" But trust me, video marketing is a game-changer for law firms. That's why today, I want to bust some myths and hopefully turn you into video believers by the end of this episode.
Video Isn't Just a Trend, It's the Future
Okay, let's get some numbers out of the way. Did you know that the average screen time of a person in the US is SEVEN hours a day? The average user on TikTok spends 90 minutes a day watching videos. The average YouTube user watches more than an hour a day. More than 80% of all worldwide internet traffic is constituted by video content. Short-form videos under 2 minutes have the best engagement rate. That's not just teenagers; it's busy professionals, the same people who might need your legal services.
The bottom line is this: businesses of all kinds see way better results when they include video in their marketing. It's more engaging, more memorable... frankly, people just like it better than reading a wall of text.
Why Lawyers NEED Video
Here's the thing, choosing a lawyer isn't like buying a pair of shoes online. It's personal. Video lets potential clients see you, hear you explain things, get a sense of your personality. Would you hire a lawyer without ever seeing their face? Probably not, and your clients wouldn't either.
Search Power: We all know Google matters, and guess what? Videos help your website get found. It's that simple and at Business Solutions we are experts at getting your videos on Page One of Google and YouTube - the TWO largest Search Engines in the US.
Now, maybe you're thinking, "My competitors aren't doing fancy videos, so why bother?" That's your ADVANTAGE. Do it right, and you'll stand out in a big way.
No Hollywood Studio Required
"But I'm terrible on camera!" I hear this ALL the time. Guess what? Most people are. With video, it's about being authentic, not an Oscar-winning performance.
Simple is Effective: You could film a quick FAQ video answering a common client question, or do a 2-minute explainer about a confusing bit of law in your practice area. Phone cameras are awesome now, and basic editing is easier than you think.
Don't have time? That's where we come in. We craft all the content, we do all of the editing and we post the videos in such a way to get Page One Google Rankings and amazing traffic to your website. Getting help doesn't have to break the bank either.
Success Stories
Day in and day out we get Page One, Position One Google and Youtube results for our clients driving traffic to their websites and establishing them as authorities in their practice areas.
Let's Make You a Video Convert
Must-Haves: Every law firm needs videos on page one of google, client testimonials, and informative videos to post on their social channels (including TikTok) that would establish them as an authority
If you're truly DIY-averse, WE ARE video pros who "gets" lawyers and won't try to turn you into an influencer overnight.
Video is about building trust, visibility, and getting those qualified leads coming your way.
Need help getting started? Download my free guide The Impact of Video Marketing on Small Business on my website https://businesssolutionsmarketinggroup.com/wp-content/uploads/2023/05/Captivate-Your-Audience-The-Impact-of-Video-Marketing-on-Small-Business-1-1.pdf
Next time on the podcast... “The importance of your online reputation”.
