Unlock the secrets of the automotive industry's digital revolution as I, Daniel Paul, team up with marketing guru Joe Brown from Frank Letter Auto Group. You'll be captivated by tales of how AI and personalized digital experiences are driving the future of car sales, all while protecting the precious memories of a 1972 Honda Coupe that symbolizes Joe's family legacy. As we brew up a discussion on Joe's fascinating pivot from a future in dentistry to leading his family's digital charge, we'll also dissect the seismic shift from traditional advertising to the high-octane world of online marketing that Joe masterfully navigates. Gear up for an exhilarating ride through the intricacies of AI as we chart a course towards tomorrow's auto industry with Joe's insider perspective. Witness firsthand how AI chatbots like Gloria are changing customer service for the better, complementing the irreplaceable human touch. We'll also tackle the electrified topic of cybersecurity, ensuring customer data stays locked up tighter than a showroom at night. From the impact of direct-to-consumer sales models that challenge the classic dealership to the influence of transparency in pricing, our conversation drives home the essence of innovation and the enduring importance of cultivating customer relationships. Join us for this journey where tradition melds with technology, and the rubber of family heritage meets the digital road ahead.