Visionary leader Hanna Kollberg takes us on a journey through the dynamic realms of creativity, leadership, and technology. This episode uncovers how creativity transcends traditional mediums to include innovative fields like coding and programming, a concept Hanna passionately explores. Her unique leadership style, shaped by experiences across entertainment, retail, and telecom, draws fascinating parallels between horseback riding and team dynamics, offering profound insights into balancing creativity with strategic execution. The conversation navigates the challenges and triumphs of leading creative thinkers, underscoring the value of honest communication and open dialogue. Hanna emphasizes the need for leaders to balance innovative ideas with practical execution, a skill honed through handling difficult conversations in her diverse career. We also touch on the importance of team diversity, combining high performers with collaborative team players, creating a cohesive and dynamic work environment that fuels success. Hanna's groundbreaking work with AI, particularly the creation of the in-house tool Optimus at Telia, showcases her commitment to innovation. She shares her vision of using AI to enhance efficiency and customer experiences while maintaining the irreplaceable human touch. This episode delves into the future of the telecom industry, highlighting the potential of AI and data to transform customer interactions and redefine business strategies. With Hanna's insights, we explore how the seamless integration of digital strategies with traditional customer touchpoints can revolutionize the industry over the coming years.