In this episode,James Akers interviewsAdam Sykes, the Digital Culture Network Tech Champion for Customer Relationship Management (CRM) and Ticketing.

We discuss:

• How CRM systems help organisations collect, manage, and use audience data to improve engagement, marketing, and fundraising.
• The importance of a seamless ticketing process to increase attendance, reduce drop-offs, and enhance customer satisfaction
• Top tips from Adam’s experience in the creative and cultural sector

The following links and resources were discussed in this episode:

• Download the transcript for this episode (Word document)
• Whose CRM is it anyway? – an article exploring how creative and cultural organisations can effectively utilise a Customer Relationship Management (CRM) system to manage their audiences.
• Access All Areas: Making ticketing more accessible for everyone – Adam takes you through how to enhance your ticketing inclusivity and ensure equal access for all
• The Ticketing Journey: From Pre-Purchase to Post-Event – webinar recording to learn practical strategies to streamline your ticketing processes and enhance the customer journey, from start to finish.
• Customer Relationship Management (CRM) Platforms – explore a list of relevant systems
• Box office and Ticketing platforms – explore a list of relevant systems
• More than half of arts audiences are first-time bookers – 2024 Tomorrow’s Audience report from Indigo Ltd
• Dynamic pricing could be banned under new federal government crackdown amid pressure on music sellers – Changes to regulation in Australia
• Pearl Jam v. Ticketmaster: What Happened?– why Pearl Jam fell out with Ticketmaster over their operating practices