Voice Communication: Sonic branding and brand voice

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Digital Corporate Communication – Dialogues with scholars

Vilma Luoma-aho & Mark Badham

25 episodes

5 days ago

Join Professor Vilma Luoma-aho and Dr Mark Badham as they engage in dialogue with some of the most recognised Corporate Communication scholars across the globe. They ask questions like: What is digital technology changing in communication functions, practices and tools? What are recent examples of these changes? What is the dark side to these changes? To go deeper into each episode topic (including case studies) , see the Handbook on Digital Corporate Communication (2023) published by Edward Elgar Publishing. Cover image used under licence from Adobe Stock.

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Management

Business

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Voice Communication: Sonic branding and brand voice

Digital Corporate Communication – Dialogues with scholars

25 minutes 36 seconds

2 years ago

Voice Communication: Sonic branding and brand voice

In this episode, we are talking about Digital Corporate Communication and Voice Communication. We are joined by Dr Alex Mari, Chair for Marketing and Market Research at University of Zurich in Switzerland. Alex is a former Director of Digital Marketing at Sonova Group and former Brand Manager at Procter Gamble. Alex is becoming internationally recognised for his expertise on Voice Communication, based on his research in that area.