Visual Communication: Heineken's identity

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Digital Corporate Communication – Dialogues with scholars

Vilma Luoma-aho & Mark Badham

25 episodes

5 days ago

Join Professor Vilma Luoma-aho and Dr Mark Badham as they engage in dialogue with some of the most recognised Corporate Communication scholars across the globe. They ask questions like: What is digital technology changing in communication functions, practices and tools? What are recent examples of these changes? What is the dark side to these changes? To go deeper into each episode topic (including case studies) , see the Handbook on Digital Corporate Communication (2023) published by Edward Elgar Publishing. Cover image used under licence from Adobe Stock.

Management

Business

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Management

Business

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Visual Communication: Heineken's identity

Digital Corporate Communication – Dialogues with scholars

29 minutes 59 seconds

2 years ago

Visual Communication: Heineken's identity

In this episode, we are talking about Digital Corporate Communication and Visual Communication. We are joined by Dr Chiara Valentini, Professor of Corporate Communication at Jyväskylä University School of Business & Economics in Finland. Alongside her research into visual communication in digital environments, she is also interested in how organisations manage relationships with stakeholders through social and other digital media and how this affects stakeholders’ trust in organisations.