Social Media Influencers: Unilever's influencer campaign in Germany

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Digital Corporate Communication – Dialogues with scholars

Vilma Luoma-aho & Mark Badham

25 episodes

1 week ago

Join Professor Vilma Luoma-aho and Dr Mark Badham as they engage in dialogue with some of the most recognised Corporate Communication scholars across the globe. They ask questions like: What is digital technology changing in communication functions, practices and tools? What are recent examples of these changes? What is the dark side to these changes? To go deeper into each episode topic (including case studies) , see the Handbook on Digital Corporate Communication (2023) published by Edward Elgar Publishing. Cover image used under licence from Adobe Stock.

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Social Media Influencers: Unilever's influencer campaign in Germany

Digital Corporate Communication – Dialogues with scholars

33 minutes 4 seconds

2 years ago

Social Media Influencers: Unilever's influencer campaign in Germany

In this episode, we are talking about Digital Corporate Communication and Social Media Influencers. We are joined by Dr Nils Borchers from the Institute of Media Studies, University of Tübingen, Germany. His research interests include strategic communication, digital communication and social media influencers.