Gamification: lessons from Nissan, Deloitte, and Google

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Digital Corporate Communication – Dialogues with scholars

Vilma Luoma-aho & Mark Badham

25 episodes

5 days ago

Join Professor Vilma Luoma-aho and Dr Mark Badham as they engage in dialogue with some of the most recognised Corporate Communication scholars across the globe. They ask questions like: What is digital technology changing in communication functions, practices and tools? What are recent examples of these changes? What is the dark side to these changes? To go deeper into each episode topic (including case studies) , see the Handbook on Digital Corporate Communication (2023) published by Edward Elgar Publishing. Cover image used under licence from Adobe Stock.

Management

Business

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Management

Business

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Gamification: lessons from Nissan, Deloitte, and Google

Digital Corporate Communication – Dialogues with scholars

33 minutes 48 seconds

2 years ago

Gamification: lessons from Nissan, Deloitte, and Google

In this episode, we are talking about Digital Corporate Communication and Gamification. We are joined by Dr Jens Seiffert-Brockmann, Professor of Business Communication at the Department of Foreign Language Business Communication at the Vienna University of Economics and Business in Austria. Through his research he is interested in the impact of digital communication on business, especially with regard to content management, gamification and internet memes.