Brandjacking and Character Assassination: McDonald's and the series of brandjacking incidents

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Digital Corporate Communication – Dialogues with scholars

Vilma Luoma-aho & Mark Badham

25 episodes

5 days ago

Join Professor Vilma Luoma-aho and Dr Mark Badham as they engage in dialogue with some of the most recognised Corporate Communication scholars across the globe. They ask questions like: What is digital technology changing in communication functions, practices and tools? What are recent examples of these changes? What is the dark side to these changes? To go deeper into each episode topic (including case studies) , see the Handbook on Digital Corporate Communication (2023) published by Edward Elgar Publishing. Cover image used under licence from Adobe Stock.

Management

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Management

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Brandjacking and Character Assassination: McDonald's and the series of brandjacking incidents

Digital Corporate Communication – Dialogues with scholars

32 minutes 1 second

2 years ago

Brandjacking and Character Assassination: McDonald's and the series of brandjacking incidents

In this episode, we are talking about Digital Corporate Communication and Brandjacking and Character Assassination. We are joined by Dr Sergei Samoilenko who is Assistant Professor in the Department of Communication at George Mason University in the USA. Sergei is co-editor of The Routledge Handbook of Character Assassination and Reputation Management and the Handbook of Research on Deception, Fake News, and Misinformation Online.