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A regular show investigating issues affecting the tech sector from a PR and marketing stand-point. Brought to you by Babel PR.
#48, How to hijack the news as a B2B tech vendor with Suzie Evershed, Corporate Communications, Secureworks
Digital Communicators Podcast
31 minutes 38 seconds
11 months ago
#48, How to hijack the news as a B2B tech vendor with Suzie Evershed, Corporate Communications, Secureworks
You're a tech vendor. A story just broke that you could provide valuable insight on. But how do you hijack the news? Tune into the conversation between Jennifer Mowat, CEO at Babel PR, and Susie Evershed, Corporate Communications EMEA at Secureworks, as they dig into questions like:
- What do journalists want to hear?
- What would add value to the conversation?
- Is it always about being the first to the punch?
- What do you if your comment doesn't get picked up?
Digital Communicators Podcast
A regular show investigating issues affecting the tech sector from a PR and marketing stand-point. Brought to you by Babel PR.
