This month on the DCM podcast, Tom is joined by Andrew Tenzer, co-founder of research consultancy Burst Your Bubble, and DCM's Insight Director, Michael Tull, to discuss DCM's latest piece of research - The Cultural Power of Cinema. The study reveals cinema’s leading role in co-viewing experiences and how brands using the medium can in turn maximise commercial and social impact. They also discuss the incredible success of Inside Out 2 and look at what's coming to the big screen over the next few months. Thanks for listening.
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This month on the DCM podcast, Tom is joined by Andrew Tenzer, co-founder of research consultancy Burst Your Bubble, and DCM's Insight Director, Michael Tull, to discuss DCM's latest piece of research - The Cultural Power of Cinema. The study reveals cinema’s leading role in co-viewing experiences and how brands using the medium can in turn maximise commercial and social impact. They also discuss the incredible success of Inside Out 2 and look at what's coming to the big screen over the next few months. Thanks for listening.
DCM Podcast February 2023: Alex Debenham Burton - VP, Head of Reservation Media, EssenceMediacomX
Digital Cinema Media Podcast
24 minutes 59 seconds
2 years ago
DCM Podcast February 2023: Alex Debenham Burton - VP, Head of Reservation Media, EssenceMediacomX
This month on the DCM podcast Tom is joined by Alex Debenham Burton, VP, Head of Reservation Media at EssenceMediacom X, and Louise Youll from DCM. They chat about the recent merger of Essence and Mediacom, what a Head of Reservation Media does, how cinema has been working for Essence, and there's some film chat in there too. Thanks for listening.
Digital Cinema Media Podcast
This month on the DCM podcast, Tom is joined by Andrew Tenzer, co-founder of research consultancy Burst Your Bubble, and DCM's Insight Director, Michael Tull, to discuss DCM's latest piece of research - The Cultural Power of Cinema. The study reveals cinema’s leading role in co-viewing experiences and how brands using the medium can in turn maximise commercial and social impact. They also discuss the incredible success of Inside Out 2 and look at what's coming to the big screen over the next few months. Thanks for listening.
