This month on the DCM podcast, Tom is joined by Andrew Tenzer, co-founder of research consultancy Burst Your Bubble, and DCM's Insight Director, Michael Tull, to discuss DCM's latest piece of research - The Cultural Power of Cinema. The study reveals cinema’s leading role in co-viewing experiences and how brands using the medium can in turn maximise commercial and social impact. They also discuss the incredible success of Inside Out 2 and look at what's coming to the big screen over the next few months. Thanks for listening.
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This month on the DCM podcast, Tom is joined by Andrew Tenzer, co-founder of research consultancy Burst Your Bubble, and DCM's Insight Director, Michael Tull, to discuss DCM's latest piece of research - The Cultural Power of Cinema. The study reveals cinema’s leading role in co-viewing experiences and how brands using the medium can in turn maximise commercial and social impact. They also discuss the incredible success of Inside Out 2 and look at what's coming to the big screen over the next few months. Thanks for listening.
DCM Podcast February 2022: DCM Studios Presents with Jules Fuller & Dr. Joe Devlin
Digital Cinema Media Podcast
30 minutes 49 seconds
3 years ago
DCM Podcast February 2022: DCM Studios Presents with Jules Fuller & Dr. Joe Devlin
The DCM podcast is back. This month, Tom Linay is joined by a trio of guests to discuss 'DCM Studios Presents', a new media property that is dedicated to branded entertainment, longer narratives and engaging storytelling. The three-to-four-minute in-reel spot will allow brand and agency partners to maximise the uniqueness of the most compelling media environment possible by creating bespoke branded content stories for the big screen, with only a limited number of spaces on offer in 2022.
Drawing on new insights from Applied Consumer Neuroscience (ACN), which proves the power the big screen has in delivering heightened consumer engagement through compelling storytelling, DCM has partnered with ACN and long-form content specialists, Brand Directors, to further explore the impact the cinema environment has on audience’s receptiveness to advertising in the knowledge that screen size, context and content are fundamentally relevant.
To discuss this, Tom chats to Jules Fuller from Brand Directors, and Dr. Joe Devlin, Professor of Cognitive Neuroscience at University College London, alongside DCM's Creative Director, Jeremy Kolesar.
Digital Cinema Media Podcast
This month on the DCM podcast, Tom is joined by Andrew Tenzer, co-founder of research consultancy Burst Your Bubble, and DCM's Insight Director, Michael Tull, to discuss DCM's latest piece of research - The Cultural Power of Cinema. The study reveals cinema’s leading role in co-viewing experiences and how brands using the medium can in turn maximise commercial and social impact. They also discuss the incredible success of Inside Out 2 and look at what's coming to the big screen over the next few months. Thanks for listening.
