Raising the bar: How curiosity, data and intuition fuel Diageo's marketing success

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Digital Changemakers

JCDecaux UK

42 episodes

4 days ago

JCDecaux in collaboration with award-winning analyst Ian Whittaker, brings a brand-new podcast series, called Digital Changemakers. This podcast key concepts from Ian’s report, Pandemic: Pause or Play where he explores the 5 megatrends facing marketers today in their quest for brand growth. With Ian’s thought-provoking commentary and challenging questions, you’ll discover new ways you can approach conversations with the CFO and prove why advertising is important and how it drives shareholder value. Ian Whittaker brings 20 years of experience across digital, media and marcoms, identifying the latest digital trends and economic analysis. Ian’s interviews special industry guests who are driving change and innovation in the industry. This network of experts can help our customers navigate what could be the most complex macroeconomic landscape of our lifetime.

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All content for Digital Changemakers is the property of JCDecaux UK and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Raising the bar: How curiosity, data and intuition fuel Diageo's marketing success

Digital Changemakers

26 minutes 57 seconds

4 days ago

Raising the bar: How curiosity, data and intuition fuel Diageo's marketing success

In this episode, Mike Cheetham, Head of Culture, Entertainment, Digital, and Media at Diageo, joins Ian Whittaker to explore why there's no "secret sauce" to great marketing - just a balance of curiosity, data and intuition. Learn how Mike positions marketing as an investment, speaks the language of the CFO and leverages OOH to amplify digital and social platforms. Discover how Diageo manages a portfolio spanning global icons and challenger brands, and why marketers should be 100% confident in 80% of what they do, and brave enough to experiment with the rest.

Hosted on Acast. See acast.com/privacy for more information.