AI agents could be handling $1.7 trillion worth of your shopping decisions by 2030 – and Helen Disney, founder of Unblocked, explains exactly how this transformation will unfold.
In this fascinating return to Digital Bytes, Disney breaks down the evolution from traditional e-commerce to "d-commerce" – decentralized commerce powered by blockchain technology and cryptocurrency. She envisions a future where AI agents automatically execute purchases based on your preferences, using smart contracts and digital money to eliminate intermediaries and reduce costs.
Disney explores how programmable money through stablecoins and cryptocurrencies offers unprecedented transparency and frictionless global payments. She discusses the shift from centralized platforms with data monopolies to decentralized systems that give users true ownership of their digital assets and rewards.
The conversation covers practical applications already emerging: freelancers accessing worldwide markets with instant cross-border payments, fractional ownership of real-world assets like property and artwork, and tradeable reward tokens that work across multiple platforms rather than being locked into single ecosystems.
While acknowledging adoption challenges, Disney argues that decentralization offers choice rather than replacement – particularly benefiting micro-entrepreneurs in developing countries who can now access stable digital currencies and yield-bearing opportunities.
Listen to discover how d-commerce could revolutionize your shopping experience and create new economic opportunities worldwide.
Decentralised commerce (d-commerce) offers benefits such as reduced fees, enhanced transparency and direct peer-to-peer transactions powered by blockchain and AI. It democratises trade by enabling shared ownership and real-time supply chain traceability. However, risks include regulatory uncertainty, complex user experiences, cybersecurity threats and challenges in replacing centralised logistics and dispute resolution systems. These hurdles must be overcome to unlock d-commerce’s potential as a fairer, more resilient alternative to centralised e-commerce platforms.
