In the past decade, we have created more data than in the whole history of humankind! While the tools to extract, process, analyse and visualise data are getting cheaper, companies are still struggling with the data phenomena. This internal company debate is not so much about technology to utilise data but how you can use technology to develop new business models that leverage technology.

Companies make thousands of decisions every day. The success of every enterprise depends on the quality of the decisions that it makes!

Do companies understand the benefits of Data for their businesses, and what value does the data bring for new business models, prediction on the strategic, tactical and operational level?

In the ninth episode of Digital Business Disruptors, we focus on Data for Business. We focus on debunking the hype and understanding businesses' real value in a conversation with three domain experts.