This week we’re joined by Rai Hyde Cornell, founder of Cornell Content Marketing and former behavioral therapist, to explore how psychology — yes, real clinical frameworks — can radically reshape your content strategy. Rai breaks down how the Stages of Change, the CBT Triangle, and her own ELITE Method help marketers go beyond the funnel and speak directly to a buyer’s thoughts, emotions, and behaviors. We challenge the idea that B2B must be rational, unpack why most messaging f...
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This week we’re joined by Rai Hyde Cornell, founder of Cornell Content Marketing and former behavioral therapist, to explore how psychology — yes, real clinical frameworks — can radically reshape your content strategy. Rai breaks down how the Stages of Change, the CBT Triangle, and her own ELITE Method help marketers go beyond the funnel and speak directly to a buyer’s thoughts, emotions, and behaviors. We challenge the idea that B2B must be rational, unpack why most messaging f...
Managing Against Impossible Demands: Balancing Growth, AI, and Sanity | Drew Neisser
Digital Banter
49 minutes
6 months ago
Managing Against Impossible Demands: Balancing Growth, AI, and Sanity | Drew Neisser
The CMO job has never been harder – and most people are sugarcoating it. Economic pressure. AI disruption. Sky-high expectations with half the resources. On this episode of Digital Banter, Drew Neisser, Founder of CMO Huddles, joined us to get brutally honest about what CMOs (and marketer leaders in general) are facing today. From chasing quick wins without sacrificing long-term growth to integrating AI without burning out teams, we break down the new rules for surviving (and thriving) in mod...
Digital Banter
This week we’re joined by Rai Hyde Cornell, founder of Cornell Content Marketing and former behavioral therapist, to explore how psychology — yes, real clinical frameworks — can radically reshape your content strategy. Rai breaks down how the Stages of Change, the CBT Triangle, and her own ELITE Method help marketers go beyond the funnel and speak directly to a buyer’s thoughts, emotions, and behaviors. We challenge the idea that B2B must be rational, unpack why most messaging f...
