In the latest episode of the Digital Banking Podcast, host Josh DeTar sat down with Kirk Kordeleski, Partner at PARC Street Group. They explored what it took to build a thriving credit union in today’s environment—one where competition, technology, and member expectations were always changing. Kirk shared why credit unions had to set ambitious goals and maintain a clear vision, even as the industry faced slow growth and increased consolidation. Kirk explained how a strong culture, driven by e...
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In the latest episode of the Digital Banking Podcast, host Josh DeTar sat down with Kirk Kordeleski, Partner at PARC Street Group. They explored what it took to build a thriving credit union in today’s environment—one where competition, technology, and member expectations were always changing. Kirk shared why credit unions had to set ambitious goals and maintain a clear vision, even as the industry faced slow growth and increased consolidation. Kirk explained how a strong culture, driven by e...
Building a Digital-First Credit Union Culture with Melanie Kennedy
Digital Banking Podcast
1 hour 5 minutes
8 months ago
Building a Digital-First Credit Union Culture with Melanie Kennedy
On this episode of the Digital Banking Podcast, host Josh DeTar welcomed Melanie Kennedy, CEO of Southwest Financial Federal Credit Union to discuss her credit union's journey to becoming a fully digital institution. This transition, planned before the pandemic, accelerated when COVID-19 forced widespread closures. She explained the operational efficiencies gained, the surprisingly positive member response, and the improved work-life balance for her team. Kennedy addressed the challenges of r...
Digital Banking Podcast
In the latest episode of the Digital Banking Podcast, host Josh DeTar sat down with Kirk Kordeleski, Partner at PARC Street Group. They explored what it took to build a thriving credit union in today’s environment—one where competition, technology, and member expectations were always changing. Kirk shared why credit unions had to set ambitious goals and maintain a clear vision, even as the industry faced slow growth and increased consolidation. Kirk explained how a strong culture, driven by e...
