In Digital Airline we talk with Juliana Ramírez, travel business consultant and former Ancillaries Revenue Manager with Volaris. She explains how to retain a customer in the airline business, an industry well known by its sensitivity to price. Volaris is continuously listed as one of the top performers in ancillary revenue, and Juliana explains the "Ancillary Roadmap" approach, her framework to conduct the implementation of new products based on their return and implementation costs. Juliana also shares some valuable strategies to manage resistance to change and what decided to shift gears and her new projects.

► Enric Puig, Host Digital Airline: https://www.linkedin.com/in/enric-puig/

► Juliana Ramirez, Former Ancillay Revenue Head: https://www.linkedin.com/in/ramirezjuliana/

► Sponsorship: https://www.newshore.es/

► You can watch the episode on YouTube! 👉🏼 https://youtu.be/dKQWg_TWg1w

2:08 - Who's Juliana Rodríguez

4:33 - Travel and innovation… how do they get along?

6:43 - The ancillaries roadmap

10:41 - Change management in the airline industry

12:58 - Experiments

18:43 - Metrics

21:34 - The Netflix for aviation

27:43 - Blurring lines among airline business models

39:22 - The new big thing in hospitaly