"You have to know it before you change it”. This is one of the great points Ann Cederhall makes during this podcast about legacy distribution systems. Ann looks to me like the perfect person to walk us through the complexity of legacy distributions solutions and show us the new ways of selling travel products because she started with the old approach but she is actively defining and implementing some of the cutting edge solutions that are re-shaping airlines’ distribution landscape.

► Host Digital Airline: Enric Puig, CEO at Newshore: https://www.linkedin.com/in/enric-puig/

► Invited: Ann Cederhall, Travel Technology Specialist: https://www.linkedin.com/in/anncederhall/

► Sponsorship: https://www.newshore.es/

► You can watch the episode on YouTube! 👉🏼 https://youtu.be/mOiUH7s6LhY

02:26 - Who's Ann Cederhall?

03:50 - Why distribution in the airline industry is so complex?

16:15 - The economics around the shift in distribution

20:00 - Why does it take that long to change?

24:26 - Is NDC going to solve this?

25:55 - How to implement change?

29:37 - How does the future of distribution look like?

34:12 - Exciting projects Ann is involved with