Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.
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Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.
In this episode, I discuss how Google Analytics 4 / Google Tag Manager is significantly more rigid in their implementation and how it is difficult to use custom events with ecommerce tracking. But, just because it is rigid, doesn't mean it is impossible. While I cannot give you step by step instructions on how to do this, I do give enough information to explain HOW it can be done.
IF you want more tips on GA4, or want me to dive deeper on this, let me know. There are some significant updates coming that I cannot wait to share!
Digital After Dark
Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.
