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Digital After Dark
Digital After Dark
25 episodes
2 weeks ago
Two mates talking about all things Digital.  Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween.  If it is related to Digital, and we find it interesting, we are going to discuss it.   
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Marketing
Technology,
Business,
Careers
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Two mates talking about all things Digital.  Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween.  If it is related to Digital, and we find it interesting, we are going to discuss it.   
Show more...
Marketing
Technology,
Business,
Careers
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AT007-Difference Between Tracking Code and Marketing Channel
Digital After Dark
9 minutes
4 months ago
AT007-Difference Between Tracking Code and Marketing Channel
In my career, I have seen many people get confused between Adobe Analytics Tracking Code and Marketing Channel.  In this episode, I do a quick summary of the difference between the two different reports and why you should never use Tracking Code to audit Marketing Channel.

If you find it difficult to understand the difference between the two reports, let me know and I can do a full breakdown of the two reports, including a visual guides to help out.  
Digital After Dark
Two mates talking about all things Digital.  Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween.  If it is related to Digital, and we find it interesting, we are going to discuss it.