Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.
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Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.
In this episode, I start to watch the Adobe Summit 2025 content, focusing on the top 10 I highlighted in a previous Digital After Dark, but making my way through all 41 sessions I thought would be worth watching.
I tried to do this more as a reaction podcast, but it did not work the way I wanted. Instead of scrapping this or trying to redo the entire recording, I decided to VERY HEAVILY edit it and release it. You do get my real reaction while watching it. Overall, it went from over an hour of recording, down to 18 minutes. Going forward, willl watch and then record my thoughts on it.
TIMESTAMPS: 00:00 Introduction to Adobe Summit 2025 01:14 Overview of the Analytics Rockstar Competition 02:20 Contestant Introductions and Expectations 02:27 Jeff First Tip: Internal Campaignå 04:00 Jen First Tip: Reporting by Content Date 05:46 Mandy First Tip: Calculating Weighted Comps 07:17 Trent First Tip: Journey Canvas - Winning or Losing with your Redesign 08:47 Jeff Second Tip: Advanced Techniques for Internal Campaign 10:16 Jen Second Tip: Campaigns for Mobile Apps 11:10 Mandy Second Tip: Estimating Cost of Missing Data 13:05 Trent Second Tip: Market Channels Analysis 14:01 Final Thoughts and Winner Announcement 18:22 Andrew Talks Outro
Digital After Dark
Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.
