Carnival isn’t just on the road—it’s happening online too. In this episode, we analyze the social media performance of 15 top soca artists, breaking down who is leading in engagement, audience growth, and viral impact. We’ll explore how social media drives music streams, event bookings, and brand deals, and why businesses need to track this data before investing in artist partnerships. Artists Featured in This Episode: Machel Montano, Kes The Band, Patrice Roberts, Nailah Blackman, Yung Bredda, Bunji Garlin, Voice, Lyrikal, Nessa Preppy, GBM Nutron, Trinidad Killa, Kerwin Du Bois, Captain EA (Erphaan Alves), Mical Teja, and Nadia Batson. What You’ll Learn: Who has the biggest audience across Facebook, Instagram, TikTok, YouTube, and X Who’s generating the most engagement through likes, comments, and shares Which artists are creating viral moments with the most shared posts The best platforms and content types for soca artists When fans are most active and the best times to post Key Takeaways: Engagement matters more than followers—active fans drive streams, ticket sales, and sponsorships. TikTok is the top platform for music discovery, with 67 percent of users looking up songs after hearing them there. Businesses should analyze this data monthly before investing in partnerships or promotions. Get the full report on all 15 artists and their performance right here --> Full Soca Artist Social Media Report. Tune in now to see who’s owning the digital space this Carnival.   Check out the: Building Your Digital Presence & Monetizing Your Platforms Workshop   Stay up to date with the podcast here --> Digipreneur FM Website.