In Episode 8, we talk about how vernacular content is becoming a huge deal in the internet space in India and why marketers and business owners must find ways to ride this trend. (YouTube link: https://youtu.be/8c4QpwcVfmY)
We talk about how this change has come about, what initiatives (in both technology and business) have supported this trend till now, what the future holds for vernacular support and local businesses as well as the challenges of offering multiple language support in the complex and multifarious diversity of India.
There is a huge jump in the consumption of audio and video content, in vernacular, largely driven by smaller towns and cities. “Literary agnostic” content is the way to break the language barrier that has existed for non-English speaking users of India.
There are references to many reports and articles in this discussion, some of which are linked in this blog post.
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