Continuing from the previous episode, we talk about other digital marketing channels for small businesses and nonprofits alike. Of course, these channels are applicable for all businesses but our target audience for this podcast is the SME and nonprofit space.

In this episode, we talk about:

• Email Marketing: Importance, methods, strategy, and campaign types.
• Mobile Marketing: What it encompasses, importance in today's times, campaign types, technology.
• Paid Promotions: An important aspect to understand and accessible via social media, search engines, third-party vendors, etc. Why and when do we use this channel?
• Analytics: The last element that ties the whole picture together - what works, what doesn't, what if, why, where, when, how - enabling you to improve your customer's experience.

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