Since this is going to be a longish topic, we’ll break this into two episodes. Today, we’ll discuss the origins of WhatsApp, why it’s a good marketing tool for small businesses and nonprofits, the different Whatsapp offers for businesses, the content formats you need to use, and most importantly, a strategy. And of course, we’ll share some stories.
Given the massive and highly engaged 1.5 billion user-base, the potential reach for businesses is vast.
Facebook Messenger and WhatsApp together have captured nearly 80% of the text messaging market.
WhatsApp is used innovatively by businesses and nonprofits alike, especially in countries such as India and Africa.
There are two options for businesses.
We talk about this and more in this episode. We share stories of some amazing use cases.
WhatsApp Business offers multiple advantages to businesses such as:
The compatible content formats on WhatsApp include:
Last but not the least, we talk about a WhatsApp strategy - why it's important and how you go about it.