Join us as we flash back to the 2024 Digital Disruptor Awards with guests Aaron Patrick, Zoe Whitman, and Jo Wood, discussing whether vendors have become too good at selling their products. We discuss ’magpie syndrome,’ the importance of focus and effective tech adoption, and the crucial role of vendor support and training. Tune in for honest conversations and insights on how to best navigate the evolving landscape of accounting technology - and a small sample of what’s in store for the 2025 awards evening. Join the shortlist to attend:  https://forms.gle/bLoM8yrQFCLagEnf6 Submit your award nominations: https://forms.gle/izNaQddthqJv9Viy8 00:00 Coming Up 01:17 Welcome to the Digi-Tools in Accrual World Podcast! 02:40 Live Podcast: Have Vendors Got Too Good at Selling? 03:20 Accountants and Magpie Syndrome 05:29 The Need for Focus and Consolidation 06:24 The Importance of Training and Support 16:17 Should Accountants Help Clients Implement Tech? 21:40 Outsourcing and Delegation 26:35 Wrap Up - Leave a like!