Adelaide based makeup artist Lili Karamilikis, is not only a pro on the tools but in 2019, she launched clean beauty brand, Fluffi. Fluffi is designed locally, right here in South Australia, and is aimed at enhancing natural beauty, individuality and uniqueness. Lili is passionate on ensuring every product is cruelty free and no furry friends are to be tested on. You've probably seen Lili on the gram, growing her audience through her all things lifestyle content and authentic personal brand - the flawless makeup doesn't hurt either. We chat all things social media (of course), the fluffi journey and her approach to content creation, both personally and professionally.

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