Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft. To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insights teams. As a former insights director from Barclays Bank, he shares personal experiences and the collecti...
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Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft. To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insights teams. As a former insights director from Barclays Bank, he shares personal experiences and the collecti...
Report: Ad Effectiveness of new media like Spotify, Hulu & Podcasts | SVP at Analytic Partners, Mike Menkes
Digging for Insights
32 minutes
5 years ago
Report: Ad Effectiveness of new media like Spotify, Hulu & Podcasts | SVP at Analytic Partners, Mike Menkes
Should companies be advertising on emerging media platforms like Spotify, Hulu & Podcasts? To answer this question, Analytic Partners--a global advertising consultancy and tech company--published a new report on the effectiveness of advertising on newer media platforms like streaming audio (Spotify, iHeartRadio), Over-the-top (Netflix, Hulu), and Podcasts, and how these methods compare to traditional levers like Radio and TV. Join us with for an interview with Senior Vice President Mike ...
Digging for Insights
Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft. To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insights teams. As a former insights director from Barclays Bank, he shares personal experiences and the collecti...
