Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft. To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insights teams. As a former insights director from Barclays Bank, he shares personal experiences and the collecti...
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Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft. To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insights teams. As a former insights director from Barclays Bank, he shares personal experiences and the collecti...
Elevate your work with personal storytelling | Victor Barbella, Storytelling Coach
Digging for Insights
38 minutes
5 years ago
Elevate your work with personal storytelling | Victor Barbella, Storytelling Coach
Every insights professional knows the importance of storytelling at work. Turning abstract facts into a narrative is important, but not easy. In this episode, Victor Barbella, a professional storytelling coach, shares insights into how personal storytelling at work can tug at emotions, persuade decision makers and elevate our work. In this episode we'll cover: How to create a personal storytelling libraryHow stories can make presentations come aliveTips & tricks used to train exec...
Digging for Insights
Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft. To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insights teams. As a former insights director from Barclays Bank, he shares personal experiences and the collecti...
