Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft. To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insights teams. As a former insights director from Barclays Bank, he shares personal experiences and the collecti...
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Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft. To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insights teams. As a former insights director from Barclays Bank, he shares personal experiences and the collecti...
Director of Insights at Nestle, Anna Estlund | Sports Marketing, Working Globally & Career Advice
Digging for Insights
44 minutes
5 years ago
Director of Insights at Nestle, Anna Estlund | Sports Marketing, Working Globally & Career Advice
EPISODE SUMMARY What does marketing & insights look like at professional sports teams like the Minnesota Timberwolves (NBA)?Lessons from working at a global headquarters in SwitzerlandCareer advice for insights professionalsWhat skills are most valued in insights today? Which are difficult to recruit for?ANNA ESTLUND BACKGROUND Anna Estlund has 15 years’ experience in consumer insights & marketing strategy, across CPG & entertainment. She has an MBA from the University of Mi...
Digging for Insights
Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft. To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insights teams. As a former insights director from Barclays Bank, he shares personal experiences and the collecti...
