Amanda Cassatt and Caroline York of Serotonin.io speak with DigFin‘s Jame DiBiasio about their digital-marketing venture catering to both startups and financial institutions involved in emergent technologies. Crypto relies on narrative more than a traditional financial product. Amanda and Caroline discuss the ways that conventional banks and institutions are adopting new ways to reach consumers, particularly younger, mobile-savvy people. Amanda lays out the big trends, including AI agents and other disruptive tools, while Caroline describes the evolving nature of fintech in Asia. Timecodes: 0:00 – Amanda Cassatt and Caroline York, Serotonin 3:05 – About Serotonin 4:07 – Disruptive technologies 6:00 – Where crypto and tradfi meet 9:11 – How tradfi grapples with memes and narratives 12:30 – Dealing with conservative banks in Asia 15:10 – Crypto’s speculative markets versus becoming infrastructure 17:00 – How are traditional institutions adapting Web3 processes 19:49 – Introducing AI agents and who will use them first 22:52 – AI’s implication for marketers – and other services providers 26:06 – Asia’s role in crypto with the US now supporting the industry